One of the best ways to accomplish a complex task is to break it down into simpler parts. Dr. Eric Farmer is back for more of his wisdom on building and maintaining your dream dental practice.
by Dr. Eric Farmer
1. Inspire an Enthusiastic Dream Team
All of my practice’s team members are familiar with our elective type procedure outcomes and they enthusiastically recommend them to those who could benefit from them. I don’t coach team members to do this, as it is just a natural outgrowth of their enthusiasm for what we do for people as a team.
You can create this natural enthusiasm by seeing your team as shareholders in the business. Value them and let them know you value them.
2. Avoid Plateaus & Stick With What Works
When things are trending down, we try new things. A few years ago we tried direct mail prior to bringing on an associate to see how effective it could be in ramping up demand. It was highly successful for us.
3. Write Down Your Goals
The most helpful advice I would give based on MY experience of creating a dream practice would be to write down what you want and set goals. Then stepwise make plans to accomplish them bit by bit. Rome was not built in a day. Don’t be afraid to try something and when it does not work as you planned be authentic enough to admit it and change directions.
We all have our own strengths and weaknesses and you can’t just copy someone else. You can take a few things from many successful practices and then incorporate those ideas and systems into your practice model.
What methods do you use to get closer and closer to creating your dream dental practice? Or if you’re already there, what advice would you offer to the community? We’d love to hear from you in the comments!