Dental hygienists are the focal point of a thriving practice for many reasons. One of the most important is that a hygienist has more opportunity to develop deeper relationships with patients. The dentist may not always have room in their schedule to take that extra step into learning more about the patient’s needs. How can […]
General dentist can mean so many different things to so many different dentists. It’s a blanket term, which is why it sure doesn’t account for the multitude of variations in how people choose to structure their dental practices. If you’re having trouble settling into a niche or figuring out how to practice the way you […]
There are few things more nerve-wracking in running the business side of a dental practice than hiring and firing. When we sign on as dentists, rarely do we ever think at the outset about the far-off challenge of creating and maintaining a high-functioning team. Effectively Hiring for Talent We will inevitably have to bring in […]
The power of online marketing is nowhere more evident than in reviews left on the Internet. With a couple easy clicks, potential patients can learn all about your style of care through firsthand review anecdotes. There are positives and negatives to this open venue of information. It can be a great way to attract new […]
With the onset of technology in all its various forms, dentistry has changed radically in the past decade alone. Depending on your patient base, your practice may not seem modern enough if it’s lingering in a bygone era. How we market, how we treat patients, and how we deliver beautiful results have been affected. So how […]
Being a dentist requires taking on several different roles: clinician, healthcare provider, patient confidante, businessperson. That last one, where you handle the finances, may be the most difficult for some. by Dr. Lee Ann Brady Depending on your personality, one or the other of these roles might feel more fitting. For most of us, though, […]
Should you tweet? Uncertain which social media you should be leveraging to market your dental practice? You’re not alone. Many dentists interested in expanding or starting their dental practice social media are familiar with the main players – Instagram, Facebook, Twitter – but don’t know what other avenues they should explore. Social Media Marketing: Should […]
Summer is almost over and with it the summer slump. Kids are back at school and everyone is starting to recover from record high temperatures (slowly but surely). At the dental practice, this means you have to transition from the slow season to the busy one. by Dr. Lee Ann Brady The slow season meant […]
Creating a cohesive and consistent brand for your dental practice requires more than just a word processor and some catchy fonts. Elegant branding can elevate your success by attracting the types of patients you want to treat. Whether you’re opening a new dental practice or re-branding to fit a change in your approach to dentistry, you have […]
One of the best ways to accomplish a complex task is to break it down into simpler parts. Dr. Eric Farmer is back for more of his wisdom on building and maintaining your dream dental practice. by Dr. Eric Farmer 1. Inspire an Enthusiastic Dream Team All of my practice’s team members are familiar with our […]
