Great digital photography is an invaluable tool that supports dentists in communicating their work to those they interact with daily. These people can include outside organizations like the dental lab, team members, current patients, and new patients. Digital Photography for Dentistry: Why It Counts What people actually hear through a dentist’s verbal explanations may be […]
The power of online marketing is nowhere more evident than in reviews left on the Internet. With a couple easy clicks, potential patients can learn all about your style of care through firsthand review anecdotes. There are positives and negatives to this open venue of information. It can be a great way to attract new […]
With the onset of technology in all its various forms, dentistry has changed radically in the past decade alone. Depending on your patient base, your practice may not seem modern enough if it’s lingering in a bygone era. How we market, how we treat patients, and how we deliver beautiful results have been affected. So how […]
Summer is almost over and with it the summer slump. Kids are back at school and everyone is starting to recover from record high temperatures (slowly but surely). At the dental practice, this means you have to transition from the slow season to the busy one. by Dr. Lee Ann Brady The slow season meant […]
One of the key marketing pieces of a dental practice is the building itself. When you’re hoping to entice or retain patients, how close are you looking at this important facet of the business? by Dr. Eric Farmer Marketing From the Front Door First impressions can make or break a patient’s expectations of the quality of […]
Passion is key to a successful practice. It’s high time we put a more in-depth spotlight on our amazing clients! Below is the first installment in our Practice Profile series, where we’ll feature interviews with the dentists who inspire us every day. First up is Dr. Karisha Lynn Madden. We love collaborating with Dr. Madden on her […]
Minimal prep veneers add resilience and beauty to smile enhancement cases. Case #8: Smile Enhancement & Minimal Prep Veneers Clinician: Dr. David Hornbrook, San Diego, CA During a Live Patient Over-the-Shoulder program at ATSU in Arizona hosted by Clinical Mastery Series, Dr. David Hornbrook demonstrated the ease and beauty of minimal prep veneers restorations. Restoration Fabrication The patient selected as a model […]
by Dr. Lee Ann Brady Marketing begins and ends with your unique vision for your dental practice. Just as having a well-maintained and attractive website signals prospective patients to the quality of your services, understanding the details of your finances is crucial to maintaining profitability. Be in Control of Your Finances The best way to […]
