Should you tweet? Uncertain which social media you should be leveraging to market your dental practice? You’re not alone. Many dentists interested in expanding or starting their dental practice social media are familiar with the main players – Instagram, Facebook, Twitter – but don’t know what other avenues they should explore.
Social Media Marketing: Should You Tweet?
The most important point about social media marketing is this: Know your market. Do you cater to a younger audience or an older one?
Many middle-aged people are comfortable with Facebook, but won’t venture to Twitter. This is the exact opposite with younger people. Many twenty year olds avoid Facebook like the plague but adore Twitter and Instagram.
If you have patients of many ages, then you’ll want to fully cover your bases. But you also don’t want to overdo it and then spread your marketing too thin.
Additionally, when you zero in on what social media platforms are best for your dental practice, you need to modify your posting approach to suit that platform. Twitter is a great example of this. Posting one tweet per day is not going to cut it, as the sheer volume of tweets will make your messaging essentially useless.
If you’re going to tweet, you need to send out as least three or more unique tweets daily. This is a larger commitment than it seems. Of course, if you don’t have the time or the manpower, you can modify your expectations. Your Twitter could function more as a landing page, to prove your existence and provide a place for patients to find you (rather than an aggressive marketing effort).
Whatever you decide, always carry out a consistent schedule of posting.
What social media platforms do you use to market your dental practice and why? We’d love to hear from you!