Creating a cohesive and consistent brand for your dental practice requires more than just a word processor and some catchy fonts. Elegant branding can elevate your success by attracting the types of patients you want to treat. Whether you’re opening a new dental practice or re-branding to fit a change in your approach to dentistry, you have […]
One of the best ways to accomplish a complex task is to break it down into simpler parts. Dr. Eric Farmer is back for more of his wisdom on building and maintaining your dream dental practice. by Dr. Eric Farmer 1. Inspire an Enthusiastic Dream Team All of my practice’s team members are familiar with our […]
One of the key marketing pieces of a dental practice is the building itself. When you’re hoping to entice or retain patients, how close are you looking at this important facet of the business? by Dr. Eric Farmer Marketing From the Front Door First impressions can make or break a patient’s expectations of the quality of […]
We may start our careers with a simple, coherent vision statement, only to find it has become less and less fitting as the dental practice changes. Here’s how to revisit yours to improve confidence and workplace efficiency. by Dr. Lee Ann Brady The Importance of a Vision Statement In any business, the vision statement is […]
As a leading cosmetic dentist, you likely enjoy obsessing over the details of your patient’s restorations so that nobody will notice they had dental work done. Your reward no doubt comes from the bond you create with your patients and the functional, healthy, confident, and gorgeous smiles they bear. As fellow dental experts, we get […]
Passion is key to a successful practice. It’s high time we put a more in-depth spotlight on our amazing clients! Below is the first installment in our Practice Profile series, where we’ll feature interviews with the dentists who inspire us every day. First up is Dr. Karisha Lynn Madden. We love collaborating with Dr. Madden on her […]
Dr. Eric Farmer dives into the structure of his practice’s team meetings, exploring what works and what doesn’t. by Dr. Eric Farmer An Inside Look at My Practice’s Meetings We have a morning huddle every morning. It’s short, sweet and to the point. During the meeting, we go over the schedule, specific patients’ needs and […]
Because we’re self-employed as dentists, we must determine our success by looking at the big picture of profit and business. by Dr. Lee Ann Brady I’ve been thinking a lot recently about how dentists measure their success and what counts as a satisfactory day on the job. This portion of the fiscal year (the holidays) tends […]
Dr. Brady brings up the usefulness of a team member morning huddle and how you can rely on them to improve patient care. This will carry over into attracting new patients by word of mouth. by Dr. Lee Ann Brady I do not think it would be brash to claim that our morning huddle is […]
Running the business side of a dental practice is a difficult balance of profits and patient-centered care. by Dr. Lee Ann Brady Consider this scenario: A patient comes in for a basic hygiene appointment and, lo and behold, you notice that a restoration you seated has an open margin. The cost of this issue falls […]
