digital photography tips

Why Dentists Need Great Digital Photography

Great digital photography is an invaluable tool that supports dentists in communicating their work to those they interact with daily. These people can include outside organizations like the dental lab, team members, current patients, and new patients. Digital Photography for Dentistry: Why It Counts What people actually hear through a dentist’s verbal explanations may be […]

finding niche in dentistry

Creating Your Niche in Dentistry

General dentist can mean so many different things to so many different dentists. It’s a blanket term, which is why it sure doesn’t account for the multitude of variations in how people choose to structure their dental practices. If you’re having trouble settling into a niche or figuring out how to practice the way you […]

The online dental practice customer review

Online Marketing: The Power of the Internet Review

The power of online marketing is nowhere more evident than in reviews left on the Internet. With a couple easy clicks, potential patients can learn all about your style of care through firsthand review anecdotes. There are positives and negatives to this open venue of information. It can be a great way to attract new […]

Should your dental practice tweet?

To Tweet or Not to Tweet: Maximizing Your Social Media Presence

Should you tweet? Uncertain which social media you should be leveraging to market your dental practice? You’re not alone. Many dentists interested in expanding or starting their dental practice social media are familiar with the main players – Instagram, Facebook, Twitter – but don’t know what other avenues they should explore. Social Media Marketing: Should […]

Social media marketing case pre-op photo

Social Media and Selfies in a Restoration Case

What distinguishes a ‘good’ case from a ‘bad’ case? The answer to that question can be surprisingly complex. Interestingly, social media can have a powerful impact on the perceived success or failure of a case. A case where the patient was excited and pleased throughout might feel more enjoyable than one where you were able […]